- Author
- Andre Paine, Music Week
- Published
- 25 March 2025
- Kind
- Trade news report on a product launch
- Original
- www.musicweek.com/digital/read/dj-with-apple-music-launches-to-enable-subscribers-to-mix-their-own-sets/091655
- Subject
- Music listening and scenes
- Themes
- Who holds the power
What it is
Andre Paine reports for Music Week, a UK music industry publication. The article announces a feature for Apple Music subscribers. It lets them mix sets in DJ software and hardware. It ends by quoting what appears to be an Apple statement.
What it says
- Apple launched DJ with Apple Music, so subscribers can mix sets from the catalogue.
- It names AlphaTheta, Serato, Engine DJ, Denon DJ, Numark and Rane DJ as integrated platforms.
- DJs get a catalogue of more than 100 million songs to create and rehearse sets.
- Users also get a DJ category page with editorial playlists.
- Executives at Algoriddim, AlphaTheta, inMusic and Serato give supportive quotes about wider access to DJing.
- It notes the earlier DJ Mixes programme, launched in September 2021.
What evidence it gives
The article offers company statements and named quotes from Apple and four partner companies. It gives no usage data and no hands-on test.
Interests and limits
Apple and its partners all benefit from the launch, and their quoted words are promotional. The article gives no price and no rollout dates. It does not say how the feature compares with other streaming and DJ tie-ups. The article is short, and the whole text was read.